Golf Is Booming. South Africa Are You Watching?
The Leonard Curtis Golf Finance Report 2026 landed this week, and while the headlines are dominated by LIV Golf’s implosion and the PGA Tour’s $451m reported loss, I keep coming back to a quieter insight buried near the end of the report, especially for golf travelers and operators. It reads: “LIV’s expansion into non-traditional golf […]
The $100 Billion American Golf Story — and What It Means for South Africa
Jay Karen, CEO of the National Golf Course Owners Association, recently wrote about National Golf Day in Washington, D.C. — an event where hundreds of golf industry leaders descended on Capitol Hill to make a single, powerful argument: golf is not just a game. It is one of America’s most significant economic engines. The numbers […]
What South Africa Can Learn from Australia’s Bold Golf Strategy
As any proud South African will tell you, it’s not easy admitting the Australians have done something worth copying — especially in sport. But when the evidence is this clear, intellectual honesty has to win out. Australia’s golf industry has just unveiled one of the most ambitious growth strategies in the sport’s history: Big Swings […]
The American Golfer Has Never Been More Ready to Travel.
I’ve been working through the Old Tom Capital 2026 Golf Industry Outlook, and it’s one of the most data-rich reads available on where the golf economy is heading. For anyone thinking about South Africa — as a destination or a business opportunity — the signals are difficult to ignore. An Unprecedented Moment for Golf Travel […]
The Data Is In: South Africa Is the Golf Travel Destination of the Next Decade
Spent some time in the numbers this morning, and the picture they paint is hard to dismiss. Global golf tourism is on a trajectory toward $61.8 billion by 2034. In 2024, a record 545 million rounds were played in the United States alone. And two-thirds of core golfers are actively planning golf-specific trips. The Buffalo […]
Responsible Fairways: South Africa’s Rise as a Sustainable Golf Destination
International travelers are changing the way they make decisions. Sustainability has shifted from a checkbox to a genuine deciding factor, and golf tourism is no exception. Across the world, affluent golfers are increasingly asking not just where they want to play — but what their travel dollars are actually supporting. South Africa is quietly positioning […]
Why South Africa Is Golf Tourism’s Most Overlooked Opportunity
The numbers don’t lie: golf tourism is in the middle of a genuine boom. The global market was worth approximately $27 billion in 2024 and is forecast to surpass $41 billion by 2030. Yet while the industry’s attention remains locked on the United States, the United Kingdom, and Europe, one of the world’s most extraordinary […]